The aesthetic purism of Knize Mode Atelier
At the turn of the 20th century Vienna was reshaping itself, combining the House of Habsburg tradition, new ideas…
Style
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Style
Curating and customizing vintage classics: Lot, Stock and Barrel
The concept of customization is not new. People’s natural desire to be unique goes back thousands of years with…
Dawn Patrol: the art of stance
During the first half of XX century Austrian architect Adolf Loos in his book Ornament & Crime published a theory…
adidas Originals NMD
We have already talked about adidas Originals in the past. Well here’s the thing… we really like them and…
An INSTANT CLASSIC
Classic: An outstanding example of a particular style, something of lasting worth or with a timeless quality. In commerce,…
Produces less, repair more: Atelier & Repairs
I clearly remember I "met" Maurizio six years ago on the cover of Inventory (R.I.P. 2010 - 2016) and I…
The Shoehorn
If there is a tool very often ignored but of infinite capabilities is the shoehorn. Following the shape of the…
Disrupting the technical lifestyle running market: the adidas NMD
The increasing need to constantly travel within and between cities has shaped consumption behaviours of modern citizens, and ultimately…
The impossible collaboration
Who stated that two brand competitors could never collaborate? We are investigating the concept of impossibility, right? Ok, maybe certain…
It’s how you sleep, not how much
While medical evidence suggests that the average adult should get seven to nine hours of sleep per day –…
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The Max Headroom Hijack [:en] [:it] [:]
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The impossible collaboration [:en]Who stated that two brand competitors could never collaborate? We are investigating the concept of impossibility, right? Ok, maybe certain things will never happen, but we are free to leverage particular paradoxes...